Reports

How do marketers collect data? Value exchanges. While many companies are quick to offer all consumers discounts in exchange for their data, optimizing for value and incentive type by #consumer segment can be even more effective. https://t.co/cMQvvh8HEU pic.twitter.com/33WcJ72vYB— Boston Consulting Group (@BCG) May 19, 2022 … [Read more...] about How do marketers collect data?

Use this checklist to evaluate the intensity of globalization and localization forces in a foreign market based on policies and regulations, infrastructure, and culture: https://t.co/wnbYXXd6qlLearn more: pic.twitter.com/P9gYtid9Q0— MIT Sloan Management Review (@mitsmr) May 18, 2022 … [Read more...] about Intensity of globalization and localization forces in a foreign market

America's 100 largest housing markets are overpriced relative to fundamentals, finds researchers at Florida Atlantic University. https://t.co/SS51i4hQ5b— FORTUNE (@FortuneMagazine) May 14, 2022 … [Read more...] about America’s 100 largest housing markets are overpriced

How do media companies perform in digital transformations? Only 30% land in the win zone, slightly below the cross-industry average. https://t.co/jSaV848Z9T pic.twitter.com/HPGlKj6v0A— Boston Consulting Group (@BCG) May 14, 2022 … [Read more...] about How do media companies perform in digital transformations?

Be a futurist. Check out this six-step forecasting methodology created by @amywebb. Learn more: https://t.co/dGU8wKsCaH pic.twitter.com/GB3F0QFVnv— MIT Sloan Management Review (@mitsmr) May 10, 2022 … [Read more...] about A six-step forecasting methodology