Streaming video, training, and gaming coming together to form a cohesive and diverse media and entertainment ecosystem
Keynote address at DLD 2023 We are living in a time of tremendous change and opportunity in the media and entertainment industry. Streaming video, training,…
Turn Your Story into a Game: The Art of Gamifying Your Plot
Gamification is the process of incorporating game design elements into non-game contexts to engage and motivate people to achieve their goals. It’s a powerful tool…
The end of cheap money is redrawing the map of corporate earnings
The end of cheap money is redrawing the map of corporate earnings, and companies that have relied on low interest rates to fuel their growth…
The Future of Virtual Reality: How VR is Changing Industries
Virtual Reality (VR) technology has come a long way in recent years, and it’s poised to have a major impact on a wide range of…
Market Research Media Survey: The State of Streaming Services
Introduction The media industry has undergone a significant transformation in recent years, with streaming services becoming increasingly popular among consumers. In this report, we will…
Media measurement services provide a holistic view of cross-media consumption
As the television landscape continues to evolve, streaming services have become increasingly important in providing audiences with on-demand access to their favorite shows and movies.…
Gen Z ranks top in luxury sales
Generation Z, also known as Gen Z, is the demographic cohort following the millennial generation. Born between 1997 and 2012, they are currently between the…
How to market recycled products
Marketing recycled products can be a bit of a tricky task, as many consumers may have misconceptions or negative perceptions about the quality and durability…
How generative artificial intelligence affects advertising creatives
Generative artificial intelligence (AI) is a technology that uses algorithms and machine learning to generate new content, such as images, videos, and texts. This technology…
85% of marketers prefer visuals over text
In the world of marketing, visuals have become increasingly important as a way to grab the attention of consumers and convey information more effectively. According…
Most common excuses for not doing social media research
Lack of time: Social media research often requires significant time and effort to conduct, including designing the research, collecting data, analyzing it, and interpreting the…
Consumers may not be aware of the value of their personal data
In today’s digital age, private data has become one of the most valuable assets. It is used for everything from targeted advertising to credit scoring…
The digital ad market isn’t what it used to be
The digital advertising market has undergone significant changes in recent years, driven by advancements in technology, shifts in consumer behavior, and the rise of new…
The future of news is video commentary
Video commentary, or video news, has become increasingly popular in recent years as technology has made it easier to produce and distribute high-quality video content.…
India will become the world’s most populous country in 2023
India is expected to become the world’s most populous country in 2023, according to United Nations projections. India’s population is projected to surpass that of…
The European Union (EU) needs to refocus on boosting its industrial base and competitiveness
The European Union (EU) needs to refocus on boosting its industrial base and competitiveness for a variety of reasons: Economic competitiveness: In recent years, the…
Top Trends for Online Video
Live streaming: The use of live streaming platforms, such as YouTube Live, Facebook Live, and Twitch, has seen a significant increase in recent years. Live…
Extended stay business is the name of the game for big hotel chains
The extended stay hotel market is a niche segment of the hotel industry that caters to travelers who need accommodations for longer periods of time,…
The cost-of-living crisis hits home, as the economy and household finances outrank climate change as people’s top concerns globally
CONSHOHOCKEN, Pa., Jan. 10, 2023 – The state of the economy and household finances are a greater concern to people across the globe than climate…
How blockchain technology is changing gaming market
Blockchain technology is changing the gaming market in a number of ways: Creating new business models: Blockchain technology is enabling new business models in the…
How to measure media sentiment
Media sentiment refers to the overall positive or negative tone of media coverage of a particular topic or issue. There are several ways to measure…
Will museums go digital?
Many museums around the world have already embraced digital technologies and have incorporated digital elements into their exhibitions and programming. These elements can include interactive…
How to encourage creative behavior at work
There are several ways to encourage creative behavior at work: Foster a culture of creativity: Encourage a culture of creativity by valuing and rewarding creative…
What is adaptable marketing strategy?
An adaptable marketing strategy is a flexible and dynamic approach to marketing that allows a business to quickly and easily adjust to changing market conditions…
