As the television landscape continues to evolve, streaming services have become increasingly important in providing audiences with on-demand access to their favorite shows and movies. However, with so many streaming options now available, it has become critical for these services to understand and measure audience behavior and viewing preferences in order to make informed … [Read more...] about Media measurement services provide a holistic view of cross-media consumption
Reports
Gen Z ranks top in luxury sales
Generation Z, also known as Gen Z, is the demographic cohort following the millennial generation. Born between 1997 and 2012, they are currently between the ages of 7 and 24 and make up a significant portion of the population. As they come of age and enter the workforce, Gen Z is becoming a major force in the luxury market. Gen Z is known for their digital savvy and comfort … [Read more...] about Gen Z ranks top in luxury sales
How to market recycled products
Marketing recycled products can be a bit of a tricky task, as many consumers may have misconceptions or negative perceptions about the quality and durability of such products. However, with a strategic approach, it is possible to successfully market recycled products and help to increase their popularity and demand. The first step in marketing recycled products is to educate … [Read more...] about How to market recycled products
How generative artificial intelligence affects advertising creatives
Generative artificial intelligence (AI) is a technology that uses algorithms and machine learning to generate new content, such as images, videos, and texts. This technology has the potential to revolutionize the field of advertising creatives by providing new ways of generating content and personalizing advertising campaigns. However, it also presents challenges and raises … [Read more...] about How generative artificial intelligence affects advertising creatives
85% of marketers prefer visuals over text
In the world of marketing, visuals have become increasingly important as a way to grab the attention of consumers and convey information more effectively. According to a survey of marketers, 85% of them prefer visuals over text when it comes to creating marketing materials. This preference for visuals is driven by a number of factors, including the ability of visuals to capture … [Read more...] about 85% of marketers prefer visuals over text
