Generative artificial intelligence (AI) is a technology that uses algorithms and machine learning to generate new content, such as images, videos, and texts. This technology has the potential to revolutionize the field of advertising creatives by providing new ways of generating content and personalizing advertising campaigns. However, it also presents challenges and raises … [Read more...] about How generative artificial intelligence affects advertising creatives
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The digital ad market isn’t what it used to be
The digital advertising market has undergone significant changes in recent years, driven by advancements in technology, shifts in consumer behavior, and the rise of new platforms and competitors. One major change in the digital ad market is the shift from desktop to mobile. As more and more people access the internet through mobile devices, mobile advertising has become … [Read more...] about The digital ad market isn’t what it used to be
