taking uncertainty out of decision making
How do marketers collect data? Value exchanges. While many companies are quick to offer all consumers discounts in exchange for their data, optimizing for value and incentive type by #consumer segment can be even more effective. https://t.co/cMQvvh8HEU pic.twitter.com/33WcJ72vYB
— Boston Consulting Group (@BCG) May 19, 2022
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