This domain name GruyereCheese.ch is a statement: Gruyere Cheese is Swiss, period.
Gruyere is a hard yellow Swiss cheese named after the town of Gruyères in Fribourg, Switzerland. The U.S. District Judge T.S. Ellis has just declared a trade war with Switzerland by saying that the Gruyere Cheese can be made anywhere: “It is clear from the record that the term GRUYERE may have in the past referred exclusively to cheese from Switzerland and France. However, decades of importation, production, and sale of cheese labeled GRUYERE produced outside the Gruyère region of Switzerland and France have eroded the meaning of that term and rendered it generic.”
Switzerland produces annually about 30,000 ton of Gruyere Cheese, which represents $1.5 Bln market in retail prices. (Source: https://www.cheesesfromswitzerland.com/fileadmin/content/SCM_Taschenstatistik_A6_E_Lay03_RZ_X3.p1.PDF).
"We have a big problem." Makers of gruyère cheese in Switzerland and France are not happy that a federal judge sided with U.S. cheese producers and said the cheese — named for the Swiss town where it's been made for centuries — could be produced anywhere. https://t.co/dDRvNNwEJa pic.twitter.com/t3AiOfNyyA
— The New York Times (@nytimes) January 12, 2022