As 2021 draws to a close, we’re revisiting our most popular articles of the year.
Today, we give you pieces from Marketing & Consumer, which touch on how COVID-19 is changing #consumer behavior and how #marketing leaders can adapt. Read our full top 10. https://t.co/H8HIGpwJE5 pic.twitter.com/Q0GL5VchwI
— McKinsey & Company (@McKinsey) December 27, 2021
Since the beginning of the crisis, BCG has tracked consumer sentiment, spending, and behavior. A look at this data and consumers’ anticipated spending patterns reveals that the coronavirus has already created winners and losers. #HowtobyBCG https://t.co/9fNmzVvCck pic.twitter.com/KxAz9e0Vuh
— Boston Consulting Group (@BCG) December 17, 2021