Generative artificial intelligence (AI) is a technology that uses algorithms and machine learning to generate new content, such as images, videos, and texts. This technology has the potential to revolutionize the field of advertising creatives by providing new ways of generating content and personalizing advertising campaigns. However, it also presents challenges and raises … [Read more...] about How generative artificial intelligence affects advertising creatives
Reports
85% of marketers prefer visuals over text
In the world of marketing, visuals have become increasingly important as a way to grab the attention of consumers and convey information more effectively. According to a survey of marketers, 85% of them prefer visuals over text when it comes to creating marketing materials. This preference for visuals is driven by a number of factors, including the ability of visuals to capture … [Read more...] about 85% of marketers prefer visuals over text
Most common excuses for not doing social media research
Lack of time: Social media research often requires significant time and effort to conduct, including designing the research, collecting data, analyzing it, and interpreting the findings. This can be a major obstacle for businesses and organizations that are already stretched thin with day-to-day operations and other priorities. Lack of budget: Conducting social media … [Read more...] about Most common excuses for not doing social media research
Consumers may not be aware of the value of their personal data
In today's digital age, private data has become one of the most valuable assets. It is used for everything from targeted advertising to credit scoring and is collected by companies, governments, and other organizations. However, as the value of private data continues to rise, questions are being raised about whether consumers are being fairly compensated for their … [Read more...] about Consumers may not be aware of the value of their personal data
The digital ad market isn’t what it used to be
The digital advertising market has undergone significant changes in recent years, driven by advancements in technology, shifts in consumer behavior, and the rise of new platforms and competitors. One major change in the digital ad market is the shift from desktop to mobile. As more and more people access the internet through mobile devices, mobile advertising has become … [Read more...] about The digital ad market isn’t what it used to be
